About Gwen Floral Co.

Gwen Floral Co is a freelance floral studio created by Sarah Luthy, specialising in weddings, events and editorials and is based at the Sunshine Coast in Queensland, Australia and extends to Brisbane, Noosa + beyond.

Our aesthetic is romantic, textural and garden-inspired. We take pride in sourcing the perfect elements to make your florals as personal and unique as possible, only ever selecting the highest quality product. We have an incredibly high standard for everything we create; from the large installations down to the little intricate details in a buttonhole.

If you would like to know more about our services, please head to our Services Page.


About The Designer

S A R A H   L U T H Y   |   owner + lead floral designer

Hello! My name is Sarah, and I’m the face, the hands & the heart behind Gwen Floral Co.

I'm inspired by all things romantic and organic, and I delight in using a variety of tones, textures, colours and shapes that nature offers. My desire is to honour the beautiful Creator of these elements, and allow the selection and placement of each flower to reflect divine beauty, grace and purity.

I'm a wife, daughter, friend and child of God. I’m obsessed with my two labradoodles, I usually drink 3 cups of tea a day, and my guilty pleasures include reality TV, two-minute noodles and jams to Taylor Swift in the car. I also really like old jazz music. 

I love working closely with my clients to achieve their floral dreams. My approach is personal yet professional, and I love being a part of the whole process; from the emails, consultations, design & even the delivery on the day!

This business is named in honour of my beautiful grandmother, Gwen, who has now passed into eternal glory. She was a florist, painter, gardener, wife and mother, but most of all it was her kind and gentle heart that inspired me. She always nurtured my creative endeavours, from little crafts, seashell collecting, piano-playing, and in her final days, flowers. I pray I honour her creative, kind, gracious and gently legacy through my business.

If you like the sound of our aesthetic and philosophy, and would like to enquire about your special event, please get in touch! We can't wait to get to know you and chat about how we can work together to create something magical.