2019 Floral Trend Predictions

In 2018, wedding florists across the globe saw the following requests constantly in their inbox: blush, burgundy and blush, natives.

But as with anything, trends come and go, and we’re starting to see some substantial shifts in the wedding floral industry. In this blog I’m sharing my predictions on what we might be seeing more of in 2019.

COLOUR.
Quicksand roses aren’t going anywhere, and I think we will be seeing more of these muted/dusty/neutral tones which I am SO excited for!

On the contrast, I think we will also be branching out a little and seeing some richer, more bold palettes. Just think plum, magenta, even a little bit of sneaky warm orange hues!

Speaking of warm orange hues, the Pantone colour of the year is living coral. Although Pantone hasn’t always gotten it right in terms of floral trends, I really do think we’re going to see much more coral sneaking in this year. Coral was popular about 5-10 years ago when mint bridesmaids dresses were all the rage, and I think it’s making a comeback - though it will look a little different to what it did… It’ll be a little more rich and vibrant, and paired with lots of neutral tones with a few blush, peach and apricot accents. I’m definitely excited to do a few weddings using this palette!

STYLE.
I do have some weddings with natives booked in for 2019, but I think the days of natives and king proteas are starting to come to an end. Even for our native foliages like eucalyptus, which as been extremely popular for the last 5 or so years, I believe is starting to slow down with foliages shifting to deeper forest greens and, mid-tone greens and dried foliages with a beige tone - rather than the silver-green foliages.

Designs will be as airy as ever (not tight & constrained). Flowers will have their own space to breathe, wispy textures will help to create a natural look, and wild & wayward stems will enhance the perfect randomness to create a natural, organic style. Though bouquets will be all of the above, the use of greenery will start to decrease with the various flowers and textures really taking the stage.

You’ve probably seen the huge boom in dried foliages and textures, like pampas grass, dried palm fronds, bunny tails etc. There’s something about dried flowers and foliage. Maybe it’s the beauty in knowing they’re everlasting. I do love a little dried beauty to add some character and texture, but if I’m honest, I’m personally not the biggest fan of the overwhelming large dried leaves and fronds being used in arrangements and installations. Dried flowers and foliage are so beautiful in their own way, but in such large proportions I think it has the potential to ‘age’ quite quickly. It looks on trend now, but I fear it may just look like dead leaves in a few years. I think it’ s just all about proportion. If you’re considering the dried look, this is just something to consider. If you genuinely love it, then do it! But, like any trend, if you're choosing something just because you saw a cool photo on Instagram or Pinterest, I would recommend you think about whether you’ll still love it in a few years time.

I think trends are starting to shift to a more minimal, modern ‘luxe’ look - think lush full roses, phalaenopsis orchids and minimal greenery. We’ll be seeing many more ‘just rose’ bouquets but they won’t look like the round balls of the 90s’s and early 2000’s. They’ll have much more depth to create a really loose, natural and unstructured look.

SHAPE.
In light of the recent royal weddings, I think bridal bouquets may start shifting to a more petite, simple look, rather than the huge whimsical bouquets (which I’m kinda sad about because big whimsical bouquets are my jam). Sadly, this doesn’t necessarily mean the price will drop. Meghan Markle’s bouquet consisted of mostly astilbe and astrantia - which, you guessed it, are very expensive. A full astilbe bouquet would set you back at least $300! The large bouquets are still very ‘in’ at the moment, so it might take another year or two before the petite bridal bouquets really lead the way.

As for installations and arrangements, these guys are going to be as whimsical and lush as ever. Think wild & wandering foliages, lush clustered blooms, and wispy floaty textures. My favourite!


At the end of the day, it’s your wedding. Trends come & go, but you have to look at your wedding photo album forever. So be sure to choose something YOU love, and not just what Pinterest says you should love.

Would love to hear your thoughts on what might be trending in 2019 and 2020! If you’re a bride-to-be and want to discuss the florals for your wedding, I’d love to hear from you! x
info@gwenfloralco.com

Images via Pinterest.

Cover image by Angela Cannavo Photography.

2018: Reflections & Thank Yous.

2018 was my first full year in business, and I’ve been so humbled by it’s growth in the last 12 months.

I count it a real privilege and honour to be able to do what I do. I get to play a part in a couple’s wedding day; to create something beautiful that will remain in the couple’s memories forever, enhance the atmosphere of their day, and make their photographs look even more beautiful.

This year I’ve served 22 brides, done 3 photoshoots and also run a handful of flower crown classes. I’ve developed real connections and friendships with some of my clients, have met wonderful fellow vendors in the industry, have further developed my style and skill set, and have been able to create some pretty amazing floral creations to keep in my portfolio.

There are so many people I need to thank for their support:

  • My clients. Thank you for choosing and trusting me to play a part in your day. It’s such a privilege.

  • Those who have referred me to a friend/client.

  • Those who have supported me in the simpler ways, such as encouraging me & liking my posts.

  • My husband, for refuelling my car before deliveries, helping me tie off bouquets, packing the car with snacks and water, filling up buckets, and just generally loving me when I’m in crazy florist mode.

  • And most of all, to my God for His faithful provision.

I love how God has used this little business I created 15 months ago to teach me so much about myself, and Himself. I’ve learnt that I can be a bit of a control freak, sometimes a workaholic and usually a perfectionist. But, I’ve also learnt (and continue to learn) that He is my provider. He knows my fears, dreams needs & desires. He answers prayer. And that no matter how hard I work, HE is ultimately the One who blesses me with the right clients. So although it would be really easy to claim the glory for the growth of Gwen Floral Co, I really can’t. It’s all God.

I’m so excited for what 2019 holds!

Enjoy looking through some of my favourite images from my favourite weddings of 2018. Huge thank you to the below photographers:
Beaux Art Co.
Matthew Gillam Photography
Ivory & Rose
Stopwatch Photography
The Tsudons Photographers
Lover of Mine
Lily Fern Photography
Lovelenscapes Visual Poetry

Real Wedding: Kim + Ty

When Kim approached me to do her wedding flowers, I instantly fell in love with her vision. Her words were 'I'm really liking the floral studio/french/soft romantic' kind of vibe', and I was immediately sold. One thing that I loved about Kim's vision was that it was so individual, and not just a replication of the same 'Pinterest-famous' photos. Together we spent hours emailing back and forth, chatting on the phone & conducting a venue walk-through, drawing sketches and collating inspiration, to ultimately create something that was perfectly suited to their wedding.

Kim's bridesmaids wore stunning silver satin cocktail dresses, meaning that we didn't need to colour-match to a particular colour - we essentially had a 'blank canvas' to create a unique colour palette! We decided on a fairly neutral palette - creams, beige, dusty pinks with burgundy and plum accents to tie in with Ty's dark burgundy suit.

Kim and Ty's ceremony was held at the beautiful High Church in Fortitude Valley, Brisbane. Kim wanted to utilise lots of flowers and greenery to fill the large white space. We created beautiful garden-like floor installations to line the back row of chairs, creating a stunning statement as guests walked in. For the ceremony backdrop, we utilised the stone dry bar, creating a large curved installation to sit on the edge of the bar, with various heights and levels of vase arrangements strategically placed on the floor to create an elegant yet random look, complemented by some gorgeous draping Frou Frou Chic silk fabric.

Other vendors who helped pull Kim + Ty's spectacular wedding together include: Roxy Hotten Celebrant,  Eilish Ellen (Musician), Mitch Birchall Studios (Videography), Vanilla Pod Specialty Cakes and Victoria Park Golf Complex (Reception Venue).

This wedding is definitely one for the books. Thank you, Kim, for choosing us to be part of your day x

Check out these incredible photos by the amazing Lover of Mine.

 

My Flowers, My Husband & Me.

I love adventures. I love flowers. I love my husband. These things all combined last week when we went on an especially sweet adventure to Mount Glorious, and the lovely Amy from About Time Co. came and captured some gorgeous moments + images. (side note: you should absolutely check out them out. Amy and her husband, Chris, are an absolute power couple who take the most incredible photos!). I was following About Time Co on Instagram for quite some time, so when the opportunity came up to have a photoshoot with them I just could not resist! We had so much fun hanging out with Amy. She is kind, passionate, hilarious, and made the afternoon so relaxed and fun. We walked barefoot through a stream hidden amongst the trees, showcased my florals, had a few giggles, and created memories that will last a long, long time. 

Since these photos feature myself, my husband and my flowers, I thought I'd share a bit about each of them!

My Flowers: I don't often play the florist and the model. I'm so used to creating a bouquet and handing it to a bride for her wedding day (which, by the way, is one of my favourite parts about this job) so it was really fun to be able to make something for myself. I wanted to create a huge, luscious bouquet in a palette that is both feminine and pretty, but also bold and strong. I chose whites, vibrant pinks and magentas with dark burgundy accents and pops of apricot to tie in with my skirt. For me, texture is paramount. I love to use a variety of elements to create a rich canvas of texture, which is why there are 9 types of flowers + foliage used in this one design! I'm loving the wild and wayward concept that is ruling the flower industry at the moment. But I must admit, I also appreciate designs that include an element of 'put together-ness' amidst it's wildness. I like to think that my style uses a balance of the unstructured waywardness of nature, yet a tasteful and classy aesthetic simultaneously. I finished the bouquet off with some chiffon fabric that I purchased and ripped into long lengths to create that soft, ethereal, trailing ribbon that everyone (including myself) adores.

My Husband: Dave is one of the reasons I'm doing this. He encouraged me to pursue this hobby that I loved and turn it into a career. He is my greatest supporter in the most wonderful ways. He gives honest encouragement and advice when it's needed, he will prepare a delicious spread of snacks for me when I'm busy with flowers (and might even bring me a sneaky glass of wine... shh I didn't say that), and will set up my workspace for me just to make my life a bit easier. He is cheeky, strong, thoughtful, passionate, and I'm so thankful to be able to share life with him. 

Me: Well, obviously flowers are my world. It amazes me that there are just so many incredible varieties and colours available to us. I feel incredibly blessed to be able to do this as my job. Some other random facts about me: I really love dogs, I'm a big fan of seafood, I write songs, I love tea AND coffee (I'm not one of those tea OR coffee gals, both are equal in my books!) and I've watched F.R.I.E.N.D.S all the way through 6 times.

So, there you have it. I hope you enjoyed reading this blog post and getting to know me (and my flowers and husband) a bit better. I'd love to get to know you a bit better too! If you'd like to discuss flowers for your wedding or event, or simply just want to say 'hello!' please shoot an email to info@gwenfloralco.com